internal link Building

Link building is the most important part of on-page SEO which improves website ranking and pageviews and reduces the Bounce rate of your website.

But many new bloggers do not know the benefits of internal link building, and they ignore Internal Linking. As a result SEOs lose the benefits.

What is internal link Building

Linking one page to another page on the same domain is called Internal Linking. It connects one page to another page on your website.

You may have seen many websites linking old posts or Valuable posts to new posts.

Why are Internal Links Important for SEO?

Internal links help Google to find, index and understand pages on your site. And also improve website SEO.

In simple words, internal linking is important to rank well in Google.

benefits of internal linking:

  • Makes your content more informative.

  • Help in better Crawl and Index.

  • Increases rank and pageviews of old posts

  • Bounce Rate Reduction

Makes your content more informative.

It tells the search engines and users about the valuable pages of your website.

Internal linking makes your post more informative for users and it also helps the visitor to move from one page to another.

Google gives top rank to the pages which are useful for the user.

Help in better Crawl and Index.

When your blog is new, the search engine does not index your website or blog quickly. Therefore internal linking is very important.

When search engine crawlers come to your website, they follow the links to understand the site structure, what the content is about, and the better index.

Always do internal linking in a strong and smart way so that crawlers crawl your site deeply.

Internal Linking provides a better crawling and indexing experience for search engines like Google.

If crawling is easy, SERPs will rank better.

Increases rank and pageviews of old posts

Internal link passes link juice to your old posts, which improves ranking. Also enhances pageviews of your old posts.

If you have been running a blog for a long time, you will have a large number of blog posts, and your old posts are no longer getting that good traffic and ranking.

However, internal linking gives the option to read even more. If you have an old article that can provide valuable information to the reader, link it to your new article.

Bounce Rate Reduction

Bounce rate is an important aspect of SEO. If visitors come to your post and leave immediately, then the bounce rate of your site increases. This affects your website SEO and search engine ranking.

For better SEO, bounce rate is very important and internal linking is the best way to reduce bounce rate. This helps the visitor to stay on the website for a long time.

How to do internal link Building

Use Keyword-Rich Anchor Text

If you want to get the most from internal links, then use Anchor Text. Even, Google recommends using keywords in Anchor Text.

It helps the user navigate and understand Google what the page you are linking to is about.

With proper anchor text, users and search engines can easily understand what (about) the linked pages.

Quick guide to link on Anchor text:

  1. When you use Anchor text for a link, it should be Descriptive and Understandable.
  2. Always use short text – usually a few words or a short phrase.
  3. Do not use “page”, “article”, or “click here” for words anchor text.

Link to important pages

When you link to another page on your site, it jus passes the link to that page and helps to rank that page in Google.

That is why always link your important pages as much as you can.

Link your new post with your high-authority pages. You will get good benefit from this. And also helps you get backlinks.

Internal linking at the beginning of your content

When you add an internal link at the beginning of your content, it helps reduce the bounce rate and improve the Dwell Time.

You can allow visitors to click instantly by adding 1-2 internal links at the beginning of your page.

Which means they will stay on your site longer. Also, you can see, I have added top posts in the sidebar and footer.

Use Dofollow Links

If you want to give SEO value to other pages of your site through internal links, then you have to use Dofollow Links.

I have seen many bloggers who use no-follow tags for internal links. This is absolutely wrong.

Automatic internal linking

Automatic internal linking tools or plugins should not be used. They are not good. Here are some reasons:

  1. Plugins and tools do internal linking without understanding – which page needs the most juice or which page is best to link to.
  2. At the size of your site, the plugin can create 1k + Exact match anchor text internal links overnight. Which leads your site to penalties.
  3. Internal linking helps the user to navigate to the related content on your site. But, plugins never think to add internal links whether the content is related or not.

You can easily improve your website SEO, Pageviews, Ranking and Bounce rate by adopting these internal ink building strategies.

But keep in mind that internal links should be strong and related.

By admin

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